If you're considering implementing video content on your website, you will be pleased to hear that you are about to embark on a journey that uses the most persuasive content tool to date! It's Psychological...

WeBelieve Media has worked in the video industry for over 25 years combined. We started from the bottom so understand everything that’s included in making richer content. When you work with WeBelieve Media, you work with the best in the industry.

WeBelieve Media was born out of passion and a willingness to change how we perceive video in a retail environment. It’s no longer a “nice to have”, it’s a “must have”.  With the ‘correct’ content, your brand can push further. 

And that all that passion makes us creative. We live, breath and dream Video and Photography and are constantly coming up with bespoke concepts and clever ways to get the most out of the latest technology.

Before we start making your project, we will sit down and work out exactly what you want to achieve from the production. This could be anything from repairing your image or retaining customers to boosting sales. Once your video has been made, we will advise you on how to get the most out of your video to make sure your original brief can be fulfilled.

Firstly, movement in peripheral vision grabs attention. Video online is movement, and so will automatically grab attention more than anything else on the screen.

Secondly, speakers and listeners brains sync up. Published research shows that the brain pattern of listeners sync up with the brain patterns of speakers they are listening to. This means a video of someone talking is going to be more powerful than just reading words on a page.

Video compensates for the asynchronous problem. Other published research explains how synchronous behaviour bonds people together. Much online communication is asynchronous – the communication is not occurring simultaneously in real time. Emails, Facebook posts, Twitter posts are asynchronous. Chat is synchronous. Synchronous communication is, in general, more persuasive. Video can be synchronous or asynchronous, but video does have the advantage of allowing you to hear and see an actual person, rather than the more removed reading of text. In this regard it is more powerful of the asynchronous media.

Video can convey emotional information, which target the monkey and lizard part of our brains. These parts of the brain are more likely to act on impulse. If you want to get the message across and have your message be remembered, video has the advantage (over reading text) of communicating social and emotional information, not just facts.

Lastly, video combines all the powerful elements together. The technology for video is finally getting easier and easier to create and integrate online. Testimonials and review videos for example, are powerful and social validation on steroids. Social validation + brain syncing + emotional content….. You just cant beat that level of persuasion to take your brand to the next level.

When planning traditional marketing campaigns, return on investment is one of the key things to consider. Planning a marketing video is no different. It is widely reported that visual content makes information easier for consumers to digest and remember. Incorporating video into your marketing plan gives you another angle to spread your message and see a return for your efforts.

The more you can get your brands message, product or name into the public conscience, the greater the opportunity to increase your revenue. Video provides brands with a new, engaging way to tell their story, sell their products and ultimately increase revenue.

Videos give you another outlet to deliver your message to an existing or new audience. Videos placed on your site will increase the amount of time that people stay on your website, therefore giving you more time to convert them into customers.

Having a video online gives your customers another way to engage with your brand. It allows you to deliver your message in an alternative way which may reach different audiences. Videos can help to shed fresh light on existing brands making them more accessible to new audiences and encourage discussion.